ARE YOU OPEN DAY READY

What It Takes to Be Ready

See if you’re ready and discover what your team needs to have in place to deliver a successful open day with confidence.

5 KEY CRITERIA FOR SUCCESS

Are You, and Your Practice Ready?

The five points below are the key criteria for a successful open day. Get each one in place to give your team a clear plan, your patients a consistent experience and your practice the best chance of success.

Full team cooperation

Everyone knows their role and works together to keep the day running smoothly.

One confirmed price

Agree a strong, fixed price for the day. Everyone communicates the same price, with no last-minute changes.

A competitive offer

Confirm a compelling offer with clear inclusions and terms, so patients can understand its value.

A profitable diary

Space appointments sensibly: enough time for each patient and enough booked consultations to make the day profitable.

A consistent journey

Agree the patient journey in advance and stick to it, from first enquiry to consultation and follow-up.

Full team cooperation

Everyone knows their role and works together to keep the day running smoothly.

One confirmed price

Agree a strong, fixed price for the day. Everyone communicates the same price, with no last-minute changes.

A competitive offer

Confirm a compelling offer with clear inclusions and terms, so patients can understand its value.

A profitable diary

Space appointments sensibly: enough time for each patient and enough booked consultations to make the day profitable.

A consistent journey

Agree the patient journey in advance and stick to it, from first enquiry to consultation and follow-up.

Five steps. One successful open day.

Explore each step in detail below and see exactly how to put it into practice.

1 Every Team Member. A Clear Role. A Better Result.

Each section below explains what you need to know and do in your role to help the practice succeed.

Click on your role to explore your responsibilities and the support available to you.

The Dentist: Open Day requirements

Commitment to the full Open Day process: Be fully committed to the Open Day from the preparation and marketing stage through to the event itself and subsequent patient journey.
Adhere to the agreed price & offer: Commit to and honour the agreed Open Day treatment price, offer and inclusions throughout the campaign, with no changes or deviations.
Participate in content filming: Be willing and available to take part in agreed video and photo content required to promote the Open Day in the lead-up to the event.
Follow the agreed consultation structure: Conduct Open Day consultations in line with the agreed format and patient journey.
Follow the agreed booking deposit process: Patients who are ready to proceed should secure their treatment with the agreed refundable booking deposit.
Offer the refundable reservation deposit: Patients who would like time to consider treatment should be offered the agreed refundable deposit option, allowing them to secure the Open Day offer for the agreed period.
Follow the agreed process throughout: Commit to the Open Day structure from campaign launch through to patient conversion and follow-up, without independently changing the offer, pricing, deposits or agreed patient journey.

2

ONE PRICE. ONE MESSAGE.

Clarity starts with
a fixed fee.

Agree your open day price before promotion begins. When the whole team communicates the same price, patients understand the offer and can take the next step with confidence.

Changing the price or giving different answers creates confusion and weakens trust. Keep the agreed offer consistent from the first enquiry to the consultation.

AGREED BEFORE THE DAY

ONE:

Clear price.
Confident team.
Consistent message.

✓ Confirm the price - agree it before advertising.
✓ Define the offer - make inclusions and terms clear.
✓ Brief every role - reception, TCO and dentist use the same message.
✓ Keep it consistent - no last-minute changes.

LOCATION-BASED PRICING

The right price.
For your location.

Choose the tier that reflects local competition. Agree the price before promoting your open day.

01 / QUIET AREAS · LOWER COMPETITION

Dual-arch aligners

£3,800

Single implant

£2,500

02 / MIDDLE AREAS · MODERATE COMPETITION

Dual-arch aligners

£3,500

Single implant

£2,250

03 / BUILT-UP AREAS · HIGHER COMPETITION

Dual-arch aligners

£3,200

Single implant

£2,000

3

COMPETITIVE OFFER EXAMPLES

See what a compelling
offer looks like.

A competitive open day offer gives patients a clear reason to book. It should communicate real value, explain what is included and make the terms easy to understand.

Explore the implant and aligner examples to see how compelling offers can be presented clearly and consistently by your team.

EXPLORE OFFER EXAMPLES

Competitive offers in action.

View examples of competitive implant and aligner open day offers, including how their value, inclusions and terms are presented.

EXPLORE OFFER EXAMPLES

Competitive offers in action.

View examples of competitive implant and aligner open day offers, including how their value, inclusions and terms are presented.

4

DIARY CAPACITY & RETURN ON INVESTMENT

Make room for a stronger return.

Protect enough diary space to turn patient interest into booked consultations. Too few available slots can limit the return on your marketing investment.

Keep consultations focused and appropriately timed, with enough time for a thorough assessment and clear next steps. Plan rooms, support staff and follow-up capacity before promotion begins.

01 / PLAN YOUR EVENT

Better slots.
More opportunity.

Evening sessions
Make room for patients after work.

Weekend sessions
Offer flexibility beyond the working week.

2 dentists maximum
No more than two dentists at any single event.

Prioritise evenings and weekends, then confirm your strongest sessions using local booking and attendance data.

01 / PLAN YOUR EVENT

Better slots.
More opportunity.

Evening sessions
Make room for patients after work.

Weekend sessions
Offer flexibility beyond the working week.

2 dentists maximum
No more than two dentists at any single event.

Prioritise evenings and weekends, then confirm your strongest sessions using local booking and attendance data.

02 / RIGHT-SIZE YOUR CONSULTATIONS

Find your
consultation sweet spot.

20 · 30 · 45 MINUTES PER CONSULTATION

Match the slot to the case. Allow time for assessment, treatment planning and questions without unnecessarily reducing diary capacity.

Prepare first.
Focus on planning.

Where appropriate, complete photography and scanning beforehand so the dentist can focus on reviewing findings and planning treatment.

Agree timings with the clinical team, allow sensible buffers and review actual durations and outcomes.

02 / RIGHT-SIZE YOUR CONSULTATIONS

Find your
consultation sweet spot.

20 · 30 · 45 MINUTES PER CONSULTATION

Match the slot to the case. Allow time for assessment, treatment planning and questions without unnecessarily reducing diary capacity.

Prepare first.
Focus on planning.

Where appropriate, complete photography and scanning beforehand so the dentist can focus on reviewing findings and planning treatment.

Agree timings with the clinical team, allow sensible buffers and review actual durations and outcomes.

5

ONE JOURNEY. EVERY HANDOVER AGREED.

A seamless day. A patient who feels cared for.

Patient experience comes first. Plan and agree the journey before the day, name an owner and backup for every stage, and brief the whole team. Warm rapport and smooth handovers keep care consistent, reduce waiting and protect consultation time to support a stronger return on investment.

Agree the route. Rehearse the handovers. Keep the patient supported throughout.